What makes a good title sequence?

Kyle Cooper:
 3 things Cooper thinks makes a good title sequence:
 1. Sets an Expectation
2. Draws the flim
> So the audience already had an idea of what they are about to watch and want to be more 'involved' in he movie
3. Audience donr want to be anywhere else
> Having the audience only focused on the flim and nothing else which will make the whole film more interesting to watch.

What is important about the font used in the film Seven?
 1. Looks like handwriting from the cereal killer
> Makes the beginning of the film more creative and more exciting to watch
2. Interates the font into the tone of the story
> Making the font fit in with the genre of the flim which is also creative and interesting

What reason does Cooper give for liking the following title sequences:
Deadzone:                                To Kill a Mocking Bird:
1. Simple Typography              1. Musically Photographed
2. Good sound                          2. Intodunce Characters
                                                 3. Using Typography and image
Kyle Cooper believes that the most important thing to a film is being able to put the audience into the movie supened disbelief